Consumo y uso de los medios de comunicación en jóvenes del Colegio de Bachillerato “Gral. Vicente Anda Aguirre” de Balsas en tiempos de convergencia período marzo-abril 2016

Abstract

The present research work on the consumption and use that the young people give to the different mass media was applied to the high school students of the "Vicente Anda Aguirre" School of Balsas-El Oro Ecuador, during the period March-April 2016; Which included a questionnaire of five sections with fifty-eight different questions on income, syntonies and cultural consumption of radio, television, newspapers, cell phones, social networks (Facebook, WhatsApp, MNS, Skype, etc.) Leisure activities, consumption of computers, Tablet's, Ipods, among others. In this thesis we briefly describe the role of mass media, and the use given by media consumers; Specifically Ecuadorian high school students. The answers given to the applied survey provide us with a clear idea of the greater use and consumption they give to information and communication technology