Plan estratégico de comunicación, identidad e imagen corporativa, para la empresa turística Killary Lodge

Abstract

Abstract: This study determines the feasibility of implementing a strategic comunication plan, identity and corporate image for "Killary Lodge" company, to be settled in Cañar, giving it an identity and favorably image to different public, as well as position it as a renowned lodge in the region, which lacks enough facilities to provide this service. I proceeded with a theoretical research, literature review and survey application to demonstrate that comunication is a primordial element among individuals and entities. The information we receive from the media comes mainly from the Public Relations Officer, responsible for this area and for reporting and managing what is comunicated about them; also they manage the protocol acts and events, comunication with partners, institutions, etc. Techniques of strategic planning and corporate image were applied to ensure that "Killary Lodge" be considered a prestigious establishment, renowned for the warmth and quality of services that bid for full satisfaction and well-being of its customers.