Plan estratégico de comunicación, identidad e imagen corporativa, para la empresa turística “Killary Lodge

Abstract

This study determines the feasibility of applying a strategic plan of communication, identity and corporate image, for the company "Killary Lodge" to be established in El Cañar, providing it with its own identity and favorable image before the different publics, as well as positioning it as a recognized Lodge in the region, which lacks sufficient facilities to provide this service. We proceeded with a theoretical research, bibliographic analysis and survey application, to demonstrate that communication is a primordial element between people and entities. The information we receive from the media comes essentially from the Public Relator or DirCom, responsible for this area and that is responsible for informing and managing what is communicated about them; It is also responsible for the protocol in events and events, communication with collaborators, other institutions, etc.

Strategic planning and corporate image techniques were applied to ensure that "Killary Lodge" is considered a prestigious establishment, recognized for the warmth and quality in the services it offers for the full satisfaction and well-being of its clients