Uso y consumo de medios de comunicación masivos en jóvenes de 14 a 18 años de la Unidad Educativa Leonardo Maldonado Pérez

Abstract

Abstract: This paper aims to investigate the frequency of use and forms of consumption of mass media traditional and new technologies in adolescents and youth, and emphasizes the times of convergence that marks a turning point for the future of the communication and education in this century. The research was conducted at the Education Unit Pifo Leonardo Maldonado Pérez in the province of Pichincha in March 2016 through the implementation of a survey of 53 questions that also address consumption of music, film and cultural events. The study allowed us to determine that the students, who come from a home with limited financial resources, they prefer television as a medium of communication and leisure activity also all have some kind of rapprochement with the internet and new technologies fitting perfectly into the profile digital native.