Consumo y uso de medios de comunicación de jóvenes de bachillerato de la Unidad Educativa San José de Calasanz de Cañar en tiempos de convergencia período marzo abril 2016

Abstract

Abstract: This research is born with the need to know the use and consumption of media by young students of the country, in this era where new technologies are revolutionizing the use and consumption of information and communication, and where the internet and convergence give us the opportunity to receive several media at the same time. For this research purpose student data of the Education Unit Calasanz city Cañar, during the month of March 2016 was collected through the application of a questionnaire fifty two questions divided into five sections: informative data, income, information and communication technologies, leisure and some media applications. The survey was conducted in a population Calasanctian located mostly in the range of 15 to 17 years old; Simultaneous consumers of traditional media and new technologies, students who daily surf the Internet for information and found in Facebook a place and space to contact their family and friends. Thestudy populations are part of the so-called "Digital Natives" becausemost uses smartcellphones where they listen to music, surf the Internet and withtheirfriends. Dailywatchingtelevision, listening to radio tends to drop, readingnewspapers, magazines and books are minimal, whilethenetworkusing videos isparamount.