Plan de negocios para la creación de cabañas eco amigables en el cantón La Troncal, provincia del Cañar año 2017

Abstract

Abstract: This research aims to exploit tourist resources of the locality, for it is proposed a Business Plan for the creation of Eco-friendly cabins in La Troncal Canton. The inhabitants of el Cañar and Guayas provinces were people who visited more frequently the attractive tourist troncaleños, we calculated an unsatisfied 35.462 tourist potential demand, aspired to capture 7%, with a production of 80% in the first year service, and serve to 2.184 tourists annually, with 8 single rooms and 2 family, 2 swimming pools that will have thermal water with temperature transfer through solar panels, and complementary activities such as mountain biking, among others. Proposed a Marketing Plan based on the spread in mass media, static and digital advertising. The project requires an investment $107.166,18 total fixed investment is $102.803,98 (96%) and operating costs $4.362,19 (4%), recoverable in 4 years, with an IRR of 31,54%, a range of $231.136,26 and a coefficient 2.16 benefit, resulting a feasible business.