Plan integral de comunicación para la Escuela de Formación de Tecnólogos ESFOT de la Escuela Politécnica Nacional de la ciudad de Quito, para el año 2015

Abstract

Abstract: The main objective of this project is to develop a Communication Plan aimed at the Technologists Education School "ESFOT" of the National Polytechnic School in Quito for 2015. This project emerged from a diagnosis of the institutional communication, which consisted of interviews to authorities and surveys to students, teachers and administrative staff. According to the results obtained, it was possible to conclude that communication at ESFOT does not follow any established strategic planning. Hence, the development of the following project is duly justified. As a matter of fact, this project will be the basis to organize the communicational activity at ESFOT. The strategies and communicational tactics that need to be established were developed after applying the SWOT analysis. Indeed, these strategies were designed with the purpose of mitigating the current conflicts and significantly optimize ESFOT's staff capabilities and resources. Finally, it is intended to improve work environment and encourage the commitment to work for ESFOT enhancement. Thus, organizational culture at National Polytechnic School will be positively influenced, and this will be shown as its institutional image.