Plan de negocios para la microempresa de productos típicos “Sabores de mi Tierra”, Sitio las Guaijas, Santa Ana, Manabí. Año 2015

Abstract

Manabi province has an immense natural wealth that its population are enhancing every day through communitarian projects, that now a days are a source of development and employment. Recently, Ecuador has been promoting the productive matrix change, which has permitted the entrepreneurs have access new sources of financial support for the development and implementation of their projects, having special attention in projects that promote the production. Because of the exquisite cuisine of the province, traditional sweets from Manabi are sought nationally and internationally, for its unique taste and quality, that lead us to develop a business plan for “Sabores de mi Tierra”, a small community project in Santa Ana city in order to set their products in the provincial market. The results of our research allows us to prove that we can implement the business plan created for “Sabores de mi Tierra”, to contribute to the socio-economic development not only for Las Guaijas community in Santa Ana, but for the whole province.