Plan estratégico de desarrollo turístico sostenible del cantón Sozoranga, provincia de Loja año 2016-2026.

Abstract

The present research work is intended to provide a management tool, programming and tourist strategic projection, its diagnosis and guidelines to follow to consolidate the canton Sozoranga as a tourist destination in the province of Loja, in such a way as to help identify the peculiarity of its attractions, driving the developing sustainable tourism; Improving the territorial scope, social, environmental and economic development of the sector and therefore the quality of life of its inhabitants. The strategic plan is composed of 4 chapters; the first details the theoretical framework of research; the second, the situational diagnosis of the canton Sozoranga, chapter 3 contains information on the tourist potential of the territory and in last place the fourth, details the strategic plan for sustainable tourism development. The methodology used was the exploratory, was implemented two actions: documentation of the work and action aimed at direct contacts, the descriptive that sought to determine a diagnosis through the observation and implementation of surveys, finally a SWOT strategic with the community for data collection, which would later affirm or reject the hypothesis.