Plan de Marketing para el incremento de competitividad turística de la Eco-ruta del Quinde, ubicada en la parroquia Nono, Cantón Quito, provincia de Pichincha, durante el período 2016 – 2018

Abstract

The present study proposes the elaboration of a marketing plan for the increase of tourist competitiveness of the Eco-route of the Quinde, located in the parish Nono, Canton Quito, province of Pichincha, during the period 2016 - 2018. In the proposed research The inductive, deductive and analytical methods are used. The first specifically in chapter 1, which starts from the particular to the general, establishes a general principle once the study has been carried out and in turn the analysis of the facts and phenomena in particular. Then when applying the result of induction to cases of deduction, this method will be applied in the conduct of surveys and also when applying and establishing surveys. And the analytical method distinguishes the elements that are part of a phenomenon that is proceeded to perform each of them separately, this type of method will be used to analyze the methods mentioned above.