Plan estratégico de desarrollo turístico sostenible para el cantón Arenillas, provincia de El Oro

Abstract

The present "Strategic plan for sustainable tourism development for the Canton of Arenillas" aims to be a guiding instrument for the dynamization of the tourist activity of the canton and to position Arenillas as a tourist destination with high social responsibility and effective economic, cultural and environmental. For the realization of the plan, a situational diagnosis of the canton was started, which details information related to the physical-spatial, socio-cultural, ecological-territorial, economic-productive and political-administrative areas, allowing us to have a vision of reality Current of the canton. Subsequently, the tourist potential of the canton was determined, which consists of the analysis of the supply and demand and identification of the existing tourist problem in Arenillas. Finally, with the information gathered and starting from the SWOT analysis, strategic guidelines and programs and projects were developed that will allow the promotion of tourism with the integral use of tourism resources, and thus contribute to the creation of new sources of Economic income that improves the quality of life of the population in harmony with nature and enhancing their cultural heritage ..