Análisis de la responsabilidad social empresarial en la cooperativa de ahorro y crédito Promoción de Vida Asociada “Provida Ltda.” Cuenca 2016

Abstract

The present study arises from the need to provide a response to the absence of a Social Responsibility (CSR), model, properly systematized in the "Provida" Cooperative, which brings together the objectives and strategies that contribute to ensuring the relationship with the environment (social, labor, environmental and human) that surrounds the company. The objective was to analyze the Social Responsibility of the Provida Cooperative, to diagnose its social situation, to determine strategies and suitable lines of action that allow the fulfillment of CSR and to design a CSR management model. An observational (business situation), cross-sectional (single instrument application) and prospective study (the researcher designed her own instruments) was designed. A probabilistic sample was selected from 367 partners who were surveyed in order to diagnose the current situation of the Cooperative in relation to the application of Corporate Social Responsibility. As the main conclusion of the present study, deficiencies were identified in the management of the entity, particularly a lack of knowledge on the part of the collaborators and the partners with respect to the commitments assumed by the Cooperative and certain deficiencies in relation to Responsibility programs Social. Faced with this situation, guidelines for CSR management were established for the "Provida" Cooperative, whose main objective was to establish guidelines that guarantee certain ethical principles and respect for partners, society and the environment