Diseño de un modelo de negocios, basado en el Business ModelCanvas, para los Museos de la Casa de la Cultura Ecuatoriana Benjamín Carrión. Quito, año 2016

Abstract

The implementation of a business model in any institution is of great importance to enhance its corporate image and customer loyalty through the delivery of quality products or services. In recent years the population's interest in visiting museum institutions has declined because their preferences are directed towards other recreation sites. The present research aims to design a business model based on the Business ModelCanvas in the Museums of the House of the Ecuadorian Culture Benjamin Carrión, located in the city of Quito. Methods and techniques were used both at the theoretical level and at the empirical level, which allowed an approach to the current situation presented by the museum sector. An internal and external diagnosis was made to determine the behavior of the demand and its criteria on the operation of the museums, which allowed the design of a business model that denotes its viability, through its application, the visualization of the future position of Museums and the feasibility of sustainable sources of income for their maintenance.