Plan estratégico para la microempresa montajes industriales de la ciudad de Guayaquil, periodo 2017-2022

Abstract

Abstract: The present project contemplates the development of a strategic plan aimed at serving to Montajes Industriales company for generate a competitive advantage in the environment where it operates. The enterprise is located in Guayaquil City and his business activities include the implementation of electrical installations in the factories and oil services industry. The strategic plan will be implemented in five years; the target is to improve the service provided by the company and get better the company's facilities. To develop this degree thesis was necessary to analyze all the internal and external factors of the company from de perspective of the Porter's five competitive forces and its influence over the company, the way to make it is with a SWOT analysis for strengths, weaknesses, opportunities and threats. Three strategic objectives and seven business strategies were identified that will be developed through action plans and their matrices. Altogether the implementation of the business strategies will achieve to make the company a more competitive organization improving its service and its infrastructure.