Por favor, use este identificador para citar o enlazar este ítem: http://dspace.utpl.edu.ec/handle/123456789/18869
Título : Redes sociales: Análisis de su gestión y eficacia en la comunicación corporativa de las 100 empresas más grandes de Ecuador
Autor : Paladines Galarza, F.
Granda Tandazo, C.
Palabras clave : Advertising
Corporate communications
Digital campaigns
Social networks
Web interaction
Fecha de publicación : 1-ene-2015
Editorial : CISCI 2015 - Decima Cuarta Conferencia Iberoamericana en Sistemas, Cibernetica e Informatica, Decimo Segundo Simposium Iberoamericano en Educacion, Cibernetica e Informatica, SIECI 2015 - Memorias
Resumen : The article presents research on activity in social networks of the 100 largest companies in Ecuador, to emitted invoices and tax contribution; the central object is to analyze the management of corporate communication and measure results, from structured sheets that show quantifiable data. The information is obtained from the profiles and official sites of Facebook, Twitter and You tube. To deepen the analysis, it is taken as reference, a group of 10 companies with increased activity according to the study. Social networking research and the generation of verifiable data with respect to the management of corporate communications, is a pending task in Ecuador. The data correspond to a week of observation (20 to 26 October 2014) of the main accounts of every company. The analyzed aspects are: number of followers, tweets or comments, official postings, number of publications per week and formal digital campaigns, among other parameters. With the above, we pretend to measure the level of interaction between enterprises, their followers and the public response to the information provided by the organizations, as well as the frequency and conditions of use of these communication systems.
URI : http://dspace.utpl.edu.ec/handle/123456789/18869
ISSN : 9.78E+17
Otros identificadores : doi
Aparece en las colecciones: Artículos de revistas Científicas

Ficheros en este ítem:
No hay ficheros asociados a este ítem.


Los ítems de DSpace están protegidos por copyright, con todos los derechos reservados, a menos que se indique lo contrario.