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Título : WorkerTutor: Design and implementation of a virtual tutor to labor self-promotion of Spanish workers in Europe [WorkerTutor: Diseño y ejecución de un tutor virtual para la autopromoción laboral de los trabajadores españoles en Europa]
Autor : López, M.
Paladines Galarza, F.
Altamirano Benitez, V.
Palabras clave : communication 2.0
interactivity
participation
promotion
Tourist communication
Fecha de publicación : 28-jul-2015
Editorial : 2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015
Resumen : Internet and social networks are the ideal platform for tourism promotion and dissemination, as it has become the main source of information on which merges the supply and demand of countless tourist destinations. These spaces have been used by government tourism agencies in Latin America, due to the cultural and natural diversity that they possess, they have gotten through communication campaigns 'on and offline' to promote new destinations in the international market, deriving in significant economic growth. This research analyzes how government agencies, promote each of the countries, the offer presented and interactive platforms used, because at present the main features of web are the interaction and user participation.
URI : http://dspace.utpl.edu.ec/handle/123456789/18968
ISSN : 978-989984345-5
Otros identificadores : http://10.1109/CISTI.2015.7170590
Aparece en las colecciones: Artículos de revistas Científicas

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