The management of social networks in the news on national TV in Ecuador [La gestión de las redes sociales en los informativos de TV nacional de Ecuador]

Abstract

The research is focused on the management of social networks in television news programs of Ecuador. The methodology is qualitative and quantitative profiles through analysis and surveys regarding the use of social networks news programs presenters and news directors of the Ecuavisa, Teleamazonas and Ecuador TV stations were surveyed; from the low impact of national television presenters social networks and news directors surveyed RTU and Telerama. Research was supplemented with semi-structured interviews news directors. Social networks are part of journalism communicators and news directors. Social networks and TV complement. The talks raised through digital platforms influence and in some cases determine the thematic agenda. In Ecuador there are still channels that do not have an account dedicated to news broadcasts, so they use the general account of the channel to transmit information.