A vision of communication politics in Ecuador: Rafael Correa and your bicycle

Abstract

This article analyzes the official "bicicleta" publicity video for President Rafael Correa's campaign in the Sectional Elections in 2013 by examining its phonological, graphical, syntactic and semantic structures. The video, which runs for three minutes and 30 seconds, recalls the development of the "Citizens' Revolution" by the Alianza País political party (35); it highlights the President's service to the country, and its core idea is the Homeland. The discourse talks of poverty, hope and the desire of the President to remain in power. The audiovisual content contains elements designed to strike a chord in Ecuadorians, and the strategy is clearly one of persuasion.