Evolución y prospectiva del periodismo digital y su relación con la empresa periodística ecuatoriana. Estudio de caso Radio Municipal Pastaza, Puyo Gaceta y Sonovisión

Abstract

The research focuses on the evolution and prospects of digital journalism and its relationship with the Ecuadorian newspaper company, limiting the study to digital media in the province of Pastaza. The study of the importance of information technology for the development of a country, the digital and multimedia journalism is contextualized in conjunction with cognitive, technical and creative work in communication elements, it is theoretically supports what the digital journalism , presenting examples and basing the structure of the digital media company in Ecuador. The methodology is qualitative and is a descriptive design, research techniques used were interviews, surveys and observations to validate the case study. It validates and analyzes information by comparison and relationship Pastaza media with digital media at the national level. It is concluded that digital journalism nationwide uniformity evolves slowly and with greater prevalence in Quito and Guayaquil, while in the province of Pastaza there is little presence of native digital media