Análisis del impacto del marketing digital como herramienta de negocio en las PYMES del sector servicios de la ciudad de Zamora. Año 2016

Abstract

The Customers today are well informed, with just one click you can know what they offer organizations and to make their opinions, desires or expectations. In summary, the digital marketing is the management of the means and resources designed to meet the needs or preferences of the consumer through the internet. The main objective was to acquire information about the digital tools used by SMES in the services sector of Zamora and know which were the most used to be linked to their customers. The implementation of surveys with the collaboration of the owners or responsible for the same. It was determined that the digital social media to interact with the public interest were: Facebook and Twitter. They recognized the need for the recruitment of specialised staff for the management of digital marketing. Faced with this situation, the proposal is presented within the matrix of a digital marketing plan which are manifested in the policies of action intended to help SMES to run and develop good management