Modelo de negocio en base a la metodología CANVAS, para pequeños productores agroalimentarios del Cantón Zaruma

Abstract

Abstract: Current competition and changes in the market have caused certain sectors, such as the dairy sector, to allow them to implement strategies to be competitive in the market, thus the need arises to implement a business model that allows them to stand out. your product both in corporate image and in price, achieving customer loyalty in relation to the product.A descriptive-exploratory research was carried out, through field research and product validation, it was possible to show what the needs of consumers are and the improvements that can be made to dairy products, the canvas business model aimed at product quality, design, mixed payment method (cash, bank transfer, card), direct relationship with consumers through the use of social networks, use of the sector's raw material.