Plan de desarrollo turístico sostenible en la comunidad Quilotoa provincia de Cotopaxi

Abstract

Abstract: This research work aims to enunciate the Sustainable Tourism Development Plan in the Quilotoa Community of Cotopaxi Province to enhance the planning of the area, based on an innovative product proposing a sustainabletourism management model, allowing the implementation of the action plan, througha destination analysis, which improves the tourist offer in the area, which is what allows promoting social inclusion, the participation of the population in tourism.The applied methodology was exploratory and participatory, composed of two stagesthat included three sequential phases and a transversal one, to a sample of 106 people using a technical tool such as surveys with the formulation of several questions and interviews with touristactors.In the economic dimension, a particularly participatory action plan was found with its four strategic axes, tourism management, product development, tourism quality, promotion,and communication. t has made it possible to conclude that tourism management an innovation can be articulated with the sustainable tourism management model, in which four factors equally include the approach.