Diseño de un modelo de negocio sostenible bajo la metodología CANVAS para el Parador Turístico ''AMHALÚ'', ubicado en el cantón el Pangui, provincia de Zamora Chinchipe

Abstract

Abstract: This research was carried out in order to contribute to the sustainability of the "AMHALÚ" Tourist Parador, located in the El Pangui canton. For thecollection of information, a quantitative descriptive investigation was carried out with a deductive approach. The research technique was the survey, through the application of a questionnaire that allowed determining the profile of the tourist, which wasapplied to a sample of 291 national and foreign visitors. The results allowed establishing that 95% of the visitors to the canton are of national origin, whose habitual residence is from nearby provinces, who seek to know natural and / or cultural sites, whose frequency of travel is related to the activities they can carry out in the tourist sites. Based on this information, the Canvas business model was established so that the Amhalú tourist hostel can generate adequate profitability and contribute to thesocio-economic development of the community.