Diseño de un modelo de negocios basado en la metodología Canvas para la Corporación Santana del cantón La Concordia, año 2021. Innovación de proceso

Abstract

Abstract: The business model based on the CANVAS methodology, due to its simplicity and flexibility, is a great ally of any company, therefore, the creation of a CANVAS has been proposed for the Santana corporation of La Concordia canton. Its main objective is to offer a value proposal and a competitive advantage, it also aims to highlight innovation in the company's processes, capture them and show them with an implementation proposal.It constituted an exploratory and descriptive study, compiling information on the variables to which the study refers, primary and secondary sources were used, as well as theoretical, inductive and deductive methods. The information was collected through interview and survey.The predisposition to purchase was evidenced in 59% of the population, the most valued recommendations and attributes, contact and purchase preferences such as Facebook, WhatsApp, digital payment methods, implementation of QR technology were collected.An innovative canvas was delivered both in the production process and relationship with theclient, distribution and sales.