Imagotipos Gráfica Jama Coaque un diseño de marca ecuatoriana

Abstract

Abstract: In Ecuador, the changes produced in design over time have formed its identity due to various factors, resulting in an amazing multiculturalism demonstrated in its people, traditions and customs, in the territory. For this reason, there are few designers who take into account the Ecuadorian pre-Columbian history to make or create their designs, being necessary to encourage the creative production of design, which combines cultural history and the contemporary in innovative proposals. Performing the abstraction of formal elements found in the Jama Coaque culture was of great value, because it is part of the patrimonial and artistic legacy of these peoples, to comply with a correct process it must be approached from the graphic synthesis, because Its analysis reveals the ability to simplify forms or concepts to give them greater expressive force, reaching the isotype as a result, with the appropriate modifications to the graphic that will be changed into an imagotype that will use the Gotham bold typography, which is the perfect complement for orientation. to a cavalry located in the coastal region called Kawallu.