El hipertexto en el periodismo digital ecuatoriano, estudio de caso, diarios: El Comercio, El Universo y Metro Ecuador

Abstract

Abstract: Digital communication media use hypertextualityin their content with the aim of allowing the reader, in an interactive way, to access more information, moving from one site to another quickly. Due to the value that the hyperlink represents within the digital journalistic writing, the present investigation was carried out with the objective of determining the use that the digital media of Ecuador are giving it; know from its products, and from the voices of its actors the criteria it has on the use of this resource. The methodology used, in the first place, includes a quality ranking, determined by means of numerical scales, then, interviews with journalists from the newspapers investigated are included; and, finally, interviews were conducted with international experts. The results show that: the media must build a new editorial policy to appropriately use the number of hyperlinks in their content, the semantic quality must go with sources according to what they communicate and place more internal links to generate greater economic profitability,consolidate the message and journalistic quality.