Diseñar una propuesta estratégica de marketing digital para potenciar la imagen y comercialización de productos en la empresa IMEZCLA Cía. Ltda. de la ciudad de Quito

Abstract

Abstract: The research was oriented to the design of a strategic digital marketing proposal for the company IMEZCLA Cía Ltda. Nowadays, digital marketing is a tool for strengthening the company. The main objective is the design of digital marketing strategies for the positioning of the company. A qualitative research type of exploratory-descriptive type was used, the method for data collection was the survey. The structure for the development of this work was through four chapters, which are formed by the Theoretical Framework, Research Methodology, current situation of the company IMEZCLA Cía Ltda and design of the digital marketing strategic proposal. From this survey was obtained as a result that the use of digital media, especially social networks are the main means that people prefer when making purchases and being in contact with the company Imezcla Cía Ltda , for this reason the strategies are focused on strengthening the company through social networks. In addition, conclusions and recommendations were drawn.