Análisis de gestión de la Responsabilidad Social Empresarial en tiempos de COVID en la empresa de Transporte Central Catamayo,año 2021-2022

Abstract

Abstract:The objective of this work is to analyze the management of Corporate Social Responsibility (CSR) in the Catamayo Central Transport Cooperative, in times of COVID-19. This company has 50 years of experience dedicated to offering a safe, agile and quality transportation service in the Loja canton.The type of descriptive research was used, whose objective was to describe and analyze the reality that the company lives, as well as the analytical and deductive method. To determine the actions that the company carried out during the health emergency due to COVID 19, a total of 55 surveys were applied to the different interest groups of the Cooperative, analyzing information regarding the economic, environmental and social dimensions. The resultsshow that the company generated a positive impact on its suppliers, employees, managers and customers; since they complied with all provisions issued by the National Government to safeguard the health and integrity of all people.In addition, the researchhighlights the importance of CSR practices in the company, which allows it to be considered a socially responsible company that cares about its stakeholders.