Estrategia de contenidos para el posicionamiento e incremento de seguidores de la escuela de conducción Alerta Drive Academy S.A en su red social Facebook

Abstract

Abstract: Organizations should consider communication as a relevant topic that requires to be managed by a communication professional who strategically organizes communication to achieve organizational and communication objectives propounded at the beginning. This thesis provides chapters related to the field of communication such as strategic planning, social networks and digital storytelling. These topics will be a guide for organizations where communication, content and social media have not been included as a priority. Any organization must handle correctly its content on social media with the aim of achieve an excellent brand position and an increased engagement. Social networks and content are the best allies so both should complement each other. Content published on social media must be creative, planned, designed in different formats and followed a purpose in order to capture attention.