Modelo de marketing digital como una propuesta estratégica para la potenciación comercial e imagen empresarial de Noa Castle Cía. Ltda., de la ciudad de Quito

Abstract

Abstract: Digital marketing has been booming in the current era, which is why different companies focus on digitizing their sales force. From this context, the research focused on Noa Castle, a company dedicated to the production and commercialization of agricultural products based on nanotechnology; for this purpose, the general objective was to propose a digital marketing model as a strategic proposal for the commercial empowerment and business image of the company. A methodology with a mixed qualitative-quantitative approach was used, descriptive level, under a field research design and documentary bibliographic, whose results showed that 72.08% of people use social networks to find information about agricultural products, so these become an optimal channel for marketing and promotion of NITO products of Noa Castle. The main conclusion was that the company's products are desired by the market, but they must be promoted in an optimal way to reach potential customers.