Relacion es públicas en una nueva perspectiva de actuación con emprendimientos.Análisis de caso Emprendec

Abstract

Abstract: Publicrelations have evolved over the last few years, they have not been immune to constant changes, today, they are focused on creating strategic plans both online and offline that work and adapt to new business forms. How are the ventures? In the present work, the current situation of the company Emprendec of the city of Loja is analyzed, later, a proposal is made through an online and offline public relations plan to enhance, make visible and position its image and brand. A mixed methodology was used, throughcontent analysis, observation and semi-structured interview, giving as a result that it is evident that public relations in Emprendec must be mostly implemented from an integral scope and improve its management, in order to achieve the vision business that is to expand, but, above all, to position itself in the market where it is located as a new business model that houses coworkers and projects of all kinds at the service of companies and institutions of the public or private sector.