Diseño de un modelo de competitividad para la Empresa Avícola Mi Buen Pollo en la provincia de El Oro en el año 2022

Abstract

Abstract: The present investigation was carried out with the objective of designing a competitiveness model for the Poultry Company "Mi Buen Pollo" in the province of El Oro in the year 2022. The methodology is based on the qualitative and quantitative approach, with the support of research descriptive. The population is made up of 46 employees and 444 customers of the poultry farm. Two instruments were used for data collection: an interview addressed to the manager of the company, a survey applied to employees and another to customers. The results show that the current competitive situation of Avicola Mi Buen Pollo is good, taking into account that its products enjoy a good level of acceptance by consumers; In addition, the company has sufficient economic, financial, material and human resources to comply with its productive activities. However, its internal organization is not very efficient, it has not formalized and implemented its corporate mission, vision, strategies, policies and values; In addition, strategic and action plans are only drawn up in the sales and production department.