Medidas adoptadas por las entidades bancarias ante la COVID-19 y su impacto social en Ecuador. Caso de estudio:Banco de Loja, periodo 2020-2021

Abstract

Abstract: This research seeks to identify the social impact of the application of Corporate Social Responsibility (CSR) policies by Banco de Loja, in the face of the health crisis caused by the COVID-19 pandemic, considering the categories of analysis: customers, community and internal collaborators. The research methodology is supported by a mixed approach, using a survey and an interview as instruments for data collection. The most relevant results show that both collaborators and clients value the social impact that the application has had in a similar way. of the CSR policies that the institution has promoted; In both cases, the perception averages a result of four out of five points, which is understood as approximately 80% in accordance with what was stated. In the field of clients, it stands out mainly how Banco de Loja has been empathetic and collaborative, while in relation to collaborators it is affirmed that the institution pays attention to the needs and problems of its personnel; Finally, it was possible to identify that the bank also had a positive impact on the community by supporting social projects with a view to remedying part of the problems caused by the pandemic.