Impacto del Covid-19 en la transformación digital y la sostenibilidad en empresas del sector de Servicios de Seguros privados en la ciudad de Cuenca

Abstract

Abstract: Covid-19 has had a great impact worldwide in aspects such as health, education and the economy. After the declaration of a pandemic, it forced educational centers and companies to close their agencies, requiring them to reform their way of operating. The present work has as objectives: to theoretically support the digital transformation, business sustainability and the emergence of insurance, to analyze the impact of Covid 19 in the world and in Ecuadorian SMEs and to examine the effects caused before and after the pandemic in Insurance Services Companies of the city of Cuenca. The methodology used in the present study is of a mixed quantitative-descriptive nature, in which the field design technique is used through surveys carried out on insurance companies, to conclude on the economic and technological impact that the Covid-19 has had. 19 in the study objects. The results show that the Insurance Services companies present reliable economic stability and a high level of technological innovation at the end of the pandemic.