Propuesta de implementación e innovación para la creación de una boutique de carnes en la ciudad de Loja, Ecuador, año 2022

Abstract

Abstract: The purpose of this project is the implementation of a meat boutique in the city of Loja, that is, a specialized store of meat products, for the consumer who knows how to recognize their attributes and benefits. The search for the preferences and habits of said applicant, together with the reality of the environment, is the path that led to the determination of a host of factors that are described in this study to achieve the establishment in question. It should be noted that the factor called ecosystem, understood as such, the meaning of the symbiotic relationship between the store and the customer, reflected a fundamental aspect within the industry. The collaboration and relevance of the contributions of teachers, clients, respondents, interviewees, taxpayers in the content of the Graduation Work that is presented below.