Influencia de la pandemia en los niveles de matriculación, en los establecimientos particulares de educación básica de la cuidad de Lago Agrio y planteamiento de estrategias de Marketing para el fortalecimiento de la Unidad Educativa Particular Amazonas

Abstract

Abstract: The pandemic has affected the private education sector, causing some institutions to have to make a drastic change to continue educating their students. Therefore, the present work was developed with the objective of knowing the influence of Covid 19 on the enrollment levels of private educational units and proposing strategies for an institution in order to attract new students. Principals of the private units of the City of Lago Agrio were interviewed, the results obtained were analyzed and they made it known that the pandemic has affected them a lot at the level of enrollment, since parents could not cover pensions, opting to take their children to public institutions. The Amazonas Private Educational Unit is the institution to which the marketing strategies are directed so that it can attract new students and increase the number of students enrolled in its educational center.