Diseño de un modelo de cultura organizacional en la comercializadora ECODULCE CIA.LTDA., de la parroquia Malacatos, provincia de Loja en el año 2022

Abstract

Abstract: Organizational culture is known as the set of attitudes, beliefs, values, communication and behaviors that take place within the organization, for this reason, we seek to establish whether there is a correlation between the characteristics of organizational culture and job performance, therefore, this research was conducted in the marketing company "EcodulceCia. Ltda.", with the intention of designing a proposed model to improve its organizational culture, which will indirectly optimize the job performance of its employees. The methodology used is an explanatory and descriptive research because it is used as instruments for other research, it characterizes phenomena, facts, situations, etc. The results of Denison's questionnaire obtained in the organizational diagnosis applied to 18 workers, indicate that it does not promote organizational commitment in its collaborators, since there is a lack of corporate identity, due to the non-existence of mission, vision and values, on the other hand, it was demonstrated that there are deficiencies in internal communication and leadership. Applying the detailed proposal will contribute significantly to the growth and development of the company, contributing to the fulfillment of its objectives.