Relaciones Públicas en una nueva perspectiva de actuación con emprendimientos: Caso de estudio Lounge Bar Gato Suco

Abstract

Abstract: Public relations have become an important tool in the day-to-day management of an organization, since, through them, strategic online and offline plans can be created that work and adapt to new business forms such as ventures. In the present work, the current situation of the Gato Suco lounge bar restaurant in the city of Loja is analyzed, later, a proposal is made through an online and offline public relations plan to enhance, make visible and position its image and brand. A mixed methodology was used, through content analysis, observation and semi-structured interview, giving as a result that it is evident that public relations in Gato Suco must be implemented from an integral scope and improve its management, in order to achieve the business vision that is to be recognized throughout the country and outside of it, above all, to position itself in the market where it is located as a restaurant that offers a new option to enjoy, coupling to provide services to institutions of the public or private sector.