Nivel de cultura financiera y bursátil de la ciudad de Zaruma, provincia de El Oro, año 2022

Abstract

Abstract: In Ecuador, financial education is one of the pillars of financial inclusion, since it is considered responsible for decision-making in financial obligations, while the stock market culture influences the revitalization of the economy. The objective of this research work is to analyze the level of financial and stock market culture and its relationship with the socioeconomic environment of the population of the city of Zaruma, province of El Oro, year 2022. The study carried out is of an analytical descriptive type. In which a selection of information from different bibliographic sources was made, in addition a questionnaire with topics of theoretical and practical knowledge of financial and stock market culture was applied to 152 businessmen of the Zaruma canton, the objective being to know the level of knowledge in the topics of interest for this work. The results obtained have shown that there is a medium -high level of financial culture, despite the fact that there is a percentage that does not know if certain financial practices are applied in their respective companies, in the same way, the level of stock market culture can be classified as intermediate. , there is a great lack of knowledge on issues of buying and selling in the stock market, attributing it to the low participation of companies in this activity.