Análisis de gestión de la Responsabilidad Social Empresarial en tiempos de COVID en la empresa CARTONES NACIONALES S.A.I CARTOPEL, de la Ciudad de Cuenca, año 2020

Abstract

Abstract: The research aims to clearly and precisely detect the degree of corporate social responsibility of CARTOPEL in the face of the Covid-19 health emergency, which has a quantitative approach. This research is descriptive since it allowed detailing and analyzing the reality of the company, for which the inductive method was obtained to analyze the investigated phenomenon evidenced in the management of CSR. The deductive method was also developed to determine whether or not the CARTOPEL company applies the principles of CSR. The analytical method to examine the results was shown, this method effectively helped to obtain a broader perspective of the investigated topic and guide to implement the pertinent conclusions. On the other hand, the synthetic method was also developed in order to know, understand and reason the bibliographic findings during the investigation. And use a questionnaire to collect information that contributed to the determination of the diagnosis of CSR management and the main elements of the practices applied to it.