Propuesta de innovación aplicada a la herramienta de servicios académicos-administrativos de la Universidad Técnica Particular de Loja (UTPL), para la mejora en el seguimiento del proceso de matrícula, año 2022

Abstract

Abstract: Higher Education Institutions operate in an increasingly dynamic and complex environment subject to the development of social dynamics and technological innovations, which poses challenges to apply marketing approaches, provide the right level of service quality and understand the impact of this on student satisfaction and behavioral intentions. The objective of this degree work is to propose an innovation proposal applied to the academic-administrative services tool of the UTPL to improve the follow-up of the enrollment process. Through the application of different methods and study tools, it is intended to determine the value proposal to solve the proposed problem, and thus achieve an efficient attention to the enrollment requirements made by the students of the UTPL, allowing both students and responsible operational staff to follow up the procedures interactively and in real time. Likewise, the design/conceptualization and materialization of the value proposition based on a proposed prototype is presented.