Relaciones públicas en una nueva perspectiva de actuación en el emprendimiento fun cake

Abstract

Abstract: Small businesses are born daily and on this path there are many skills that must be considered, among them, adequate communication. This research reveals how beneficial Public Relations are for the growth of small businesses, that is why the following objective was outlined, to know the implications of Public Relations in a new perspective of action of a small business.The methodology applied in the research is mixed, since qualitative and quantitative approaches are involved to learn about the events surrounding the Fun Cake venture, and allowed it to be the basis for a strategic approach to comprehensive communication that adds value and positioning to the brand. The research technique was the interview and social media.The content posted on their official networks should be considered, in addition, through the SWOT analysis, it was learned that, despite having a brand positioning, no activity has been planned with a communicational vision.Based on this background, a communication plan is proposed to cover a broader segment of the market and extend the brand.