Diseño de un Modelo de Negocio bajo la metodología Canvas para el emprendimiento Despensa Jehová es mi Guerrero , ciudad de Guayaquil, Año 2022. Innovación de Servicio

Abstract

Abstract: The present work consists of the design of a business model under the Canvas methodology forthe "Despensa Jehovah es mi Guerrero" entrepreneurship, in the city of Guayaquil, in the year 2022. It is stated the problem of the lack of a business model that allows implementing strategies to innovate in the market and stay strong against its competitors, through activities to attract new customers and achieve the loyalty of current ones. According to this, and to solve the problem, the deductive-inductive and qualitative methodologies are applied, which started from a diagnostic instrument that was developed based on the key aspects of the Canvas model considering aspects of innovation, then data analysis and interpretation of results are carried out to define a proposal, keeping in mind relevant information about the business. Finally, the implementation plan of the service innovation business model proposal is designed and presented.