Relaciones públicas en una nueva perspectiva de actuación con emprendimiento Ariana Morales Jewerly Design

Abstract

Abstract: Currently, it is necessary to have a communication space that allows the dissemination of information about what is offered. The study exposes the qualities and benefits of public relations in enterprises, for which the research objective is to determine the implications of public relations in a new perspective of action. The applied methodology had a qualitative approach and the descriptive method. The research technique was documentary, interview and direct observation. Among the results of the observation, it is evident that the indicators show that the enterprise "Ariana Morales Designs" has 1,269 followers on Facebook and 4,517 on Instagram, that is, they have a better diffusion on Instagram. As a solution, a public relations plan is proposed, where the strengths and weaknesses were detected, through the SWOT, demonstrating that the rapid growth of the competition directly influences the positioning in the market. Among the actions to be managed are the launch and pre-launch and post-launch stages of the brand, to cover a broader segment of the market and extend the bran.