Diseño de un modelo de negocio diferenciador bajo la metodología CANVAS para la empresa Comercial López de la cuidad de Quito, en el año 2022

Abstract

Abstract:This degree work exposes the design of the business model under the CANVAS methodology for the company Comercial López, which arises from the need for the company to improve its activities and achieve sustainability in the market. To this end, the elements that make up the business model are identified and developed: the target audience, the relationship with customers, communication and distribution channels, source of income, key resources, key activities and resources, and cost structure, with the aim of in order to improve or focus them according to the inquiry that has been made on the current needs of the market and thus achieve high performance. The result of this study is a differentiating value proposition that will allow the Comercial López company to be competitive and customer loyalty.