Recetario ilustrado sobre gastronomía lojana para su difusión en plataformas digitales

Abstract

Abstract: The present work called "ILLUSTRATED RECIPEBOOK ON LOJAN GASTRONOMY FOR DIFFUSION IN DIGITAL PLATFORMS", proposes a study of digital illustration as the main visual resource, to make known the Lojan gastronomy through its publication in different social networks. The kitchen is a symbol that has a lot of meaning in the culture of each place in the world, since this way the products and traditions of each locality are exposed, at the moment of adding the seasoning. To begin the development of the project, we started with an analysis of which are the most outstanding dishes in the city of Loja, in order to delimit the content to be developed. Through the application of knowledge on illustration, editorial design and use of digital media. This project favored the marketing of the culture and gastronomic tradition of the city of Loja. Resulting in the final product which is an illustrated recipe book.