Empleo de medios sociales para la creación de marca personal : Influencers de la comunicación y el periodismo en Ecuador.

Abstract

Abstract: The present investigation shows how the different communicators and journalists of the Ecuador have managed to adapt to the new modalities and benefits offered by web 2.0, through an analysis of 10 personal brands that are considered as Influencers in Facebook, Instagram and Twitter, in the field of communication and journalism. Through a content analysis and rigorous interviews of the profiles, the way of working and positioning of influential journalism in the networks, it is demonstrated that certain analyzed profiles fulfill the role of Influencers in some networks, more not in all that they own. The presence of some communication professionals who can classify themselves as Influencers but it is not in their interest. Other profiles little by little entering the digital world, there is a mixture of journalistic issues but also of an staff. The information helps draw conclusions and recommendations for current and future communicators since it is exposed to journalistic influence initially in Ecuador with the use of digital platforms.