Comunicación en una nueva perspectiva de actuación con emprendimientos. Agua Renacer

Abstract

Abstract:The present investigation focuses on the analysis of a venture, in this case we will analyze the purified water business "Agua Renacer", located in the city of Quito. For this titling work, the quantitative methodology was applied, through an observation sheet, segmented by a period of time, they were applied on social networks, both Facebook and Instagram of the enterprise under study, and the interview with the owner of "Agua Renacer to know the communication tools, to solve the problems that your work activity currently faces. With the arrival of COVID-19, many businesses faced a communication crisis, without having the tools to deal with it, the need to connect or reach their customers, made technological media take center stage in this transitory stage, the same one that marks the evolution in the way to communicate and promote themselves. Now, like several businesses, it depends on social networks as the main source to be visible to its target audience. One of the advantages of using these networks is their free or low cost when advertising on them.