Comunicación 2.0 en el CNE y su uso en la campaña electoral 2021

Abstract

Abstract: The National Electoral Council (CNE) of Ecuador must use the networks to establish communication with voters, candidates, the general population; also ensure compliance with its rules and regulations regarding electoral propaganda. In this sense, interest arose in investigating the use and abuse that may occur in the communication strategies implemented by the CNE and its impact on the dissemination of electoral propaganda. Based on documentary research and use of the FanpageKarma page, the 2.0 communication model was evaluated from a comparative perspective between the official social networks of the electoral body: Facebook CNE, YouTube @Cneecuador, YouTube @2012cne, Tiktok, Twitter, Facebook @Cnegobec . Noting that Facebook @Cnegobec had a greater media impact along with Twitter (@cnegobec). Additionally, the communicative efficiency indicator suggests that aspects of accessibility and resources for the target audience should be improved. The SWOT analysis, delimited the strengths and opportunities presented by the CNE that combine the organization and information planning satisfactorily in its platforms at low cost. The weaknesses and threats are related to obsolete computer equipment and the limited availability of resources for its replacement.