Diseño de un modelo de cultura organizacional a la Cooperativa de Ahorro y Crédito de la Pequeña Empresa CACPE Yantzaza Ltda., cantón Yantzaza, año 2022

Abstract

Abstract: The objective of this research work is to design a model of organizational culture based on the Denison model, the research is qualitative and quantitative, the type of study is inductive, deductive and descriptive. For the diagnosis of the organizational culture of the cooperative, two analyzes were carried out: internal and external; First, the Denison questionnaire is applied to the collaborators of the cooperative (45 people) resulting in an organizational culture but not an established model with which they maintain as a guide within the cooperative, for the second a representative sample is taken. (100 people) of the members who visit the cooperative on a monthly basis, obtaining as a result that the cooperative maintains a good infrastructure with technical means and updated services for good customer service, maintaining a good presence, image, hygiene following the established norms . Applying the proposal for the design of an organizational culture model in the CACPE Yantzaza cooperative will have a great positive influence and will contribute significantly to growth and development, contributing to the fulfillment of objectives.